Nicholas Huggins Design
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B in Motion

Brandon Scott is a personal trainer and functional training specialist. I was tasked with developing his rebranding from "Bars by B" to "B in Motion" in order to change how people perceive his training style having evolved over the years from strictly Calisthenics (bodyweight fitness) to Functional training, trying to make permanent postural changes in his clients, enabling them to move better, feel better and live pain free. He wanted the logo to follow a guideline set by the Golden Ratio and also use elements of the fascial system found in the human body.

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