Work In Progress
My last blog post was in 2022. That’s three years ago, and honestly, it’s wild considering how much I love writing. But today, I plan to change that. Right now I am in the middle of a year of “creating” which means…
2022 Wrap Up
2022 was an amazing year.
Apart from getting married, I got to work on some really great projects. The Google Doodle was the icing on the cake of course, but I’ve also included some other accomplishments this year…
Google Doodle - Steel Pan
About two years ago I received a message on Instagram from an Art Director at Google requesting my email address. The following day I received an email with an NDA and then the brief for the project…
McDonald's Illustrations : The Process
What do you do when you’re on holiday and McDonald’s asks you to work on 3 illustrations for them to celebrate their 10th anniversary in Trinidad & Tobago?
You say yes and thank your lucky stars that you cleared your week in advance.
The brief for the job was simple…
Neal & Massy Rebranding
One of the most talked about rebrandings in Trinidad has just occurred. Neal and Massy has rebranded themselves as Massy, and with it, all of their subsidiary companies. The logo is described as such on the new Massy website– "The Massy logo is simple, bold and modern and represents the mutuality of our Group of companies, with a stylized infinity symbol that retains the N and M of our previous corporate identity. The visibility of both letters in the logo design…
My First Logo
I was recently going through some of my old work and I found what is possibly the first logo I have ever created. To give some background to the logo I will give the story about what it was for. At the age of around 17, a friend (Anthony Alkins) and I decided we…
"Fins by O'Brien" Logo Process
Someone recently approached me to come up with a logo for them. They had started making custom surfboard fins out of plywood and the product piqued my interest. I immediately started formulating ideas…
The Importance of Brand Guidelines
One of the fundamental things to keep in mind when designing a brand, is consistency. You want people when they see your logo to relate it immediately to your brand/product/service. This is achieved through proper logo usage. Too often in Trinidad & Tobago…
Fete Signs of Trinidad
As a graphic designer who studied abroad, I always think about what kind of design or aesthetic is intrinsically Trinbagonian; what colours do we use, what sorts of typography is used, what sort of trends are seen in our design? Now that I am back living and working at home…